13 November 2018 Leave a comment Blogs

How to start a Home Healthcare agency?


Do you have this question running in your mind?


If you are someone who is looking to start a Home Health Care business, then this is the right time. Home Health Care is one of the largest growing businesses and has expanded its boundaries over a short span. The Indian Home Healthcare market has been frugal and is continuing to grow.


how to start a home healthcare agencySo what exactly is Home Health Care?


Home Healthcare can by itself define two broad things. One, medical home health services provided to people in the comfort of being at home. These services are provided by skilled professionals, nurses and so and includes nursing services mostly. On the other hand, there are non-medical services such as companionship, maid services, housekeeping to aid and ease the lives of senior citizens.


Therefore, at first you might have to define and understand the scopes of the service that you are going to provide. Thus a lot of ground work goes into this just like any other business. One must lay out a proper business plan, do extensive research about the market and the players in it, foresee its trends a few years down the line and then make a firm decision of stepping into the market.


Talking about providing care at home, it essentially means that this industry revolves around the patient in need and providing services at his/her convenience. In this patient-centric industry, there needs to be careful planning and structure to keep it running smooth.


Just like a house would need a strong foundation, we need to lay the metrics on which we are going to build our business.



The future of Home Healthcare in India


Indian being the second largest country with Geriatric population with some States having just the Elderly as the sole occupants, home healthcare becomes a necessity. India has almost 88 million people above the age of 60 and not all the needs of this category of people be full filled within the traditional limits of an Hospital. With our healthcare infrastructure soaring up, the costs incurred to treat long-term problems are un imaginable. Also, certain procedures require most holistic approach such as treatment of cancer, which can be administered at home.


Although, there is a huge need for Home Health services, much of this sector still runs un-organised. Another woe that the emerging and existing home healthcare providers face is that there is no insurance coverage for the services availed through Home Healthcare. And this very reason pushes away majority of the crowd.


However, with this sector’s pace and need today has already knocked doors. More insurance companies will come forward to extend services to Home Healthcare in the near future.


Challenges in starting a Home Healthcare


Starting a new Home Healthcare is not a cake walk and not necessarily suit everyone. It is a business that combines strategic expertise and the compassion to serve people. If you are not someone with a desire to care for your fellow man, then this might not be a right decision on the long run.


Before setting up, there are a few challenges to be considered.


  1. Distance – Home Healthcare services are patient centric and requires the caregiver to travel to the patient’s place at the patient’s comfortable time to be provide the service.


  1. Technology – Although most Home Healthcare today manage their operations conventionally, over a period of time as the organisation expands, there comes a situation were handling large volumes of data and its processing becomes difficult and more dedicated personnel are hired to take care of this. This deviates the organisation’s main motive – to be able to provide quality care to their patients. But thanks to the modern technical advancements that has allowed effective management of these operations through software and applications.


However, this best suits when adapted at an earlier phase rather than on the later stage.This adaptation to technology in the beginning paves way for a “process” and a strong foundation on which your homecare business can operate.


Now that we have understood the base and what the future holds for this Home Healthcare industry, let us consider the other factors that actually play the dominant role once we have decided to set-up our business.


Expense :


“Expenses” shoot up to the top of the page while drawing out your business plan. Let us list the expenses that should be met to set out the plan.


In order for one to provide quality service, good staffing and technology has become important. We need specialised equipments that match the quality of service provided at the hospitals, at the same time cost effective. Now, that there has been enough awareness among people about Home Healthcare and the considerable shift in the population that has chosen homecare over availing services at hospitals, a home healthcare cannot compromise on the quality yet provide it at a minimal cost. This shift in trend is ever growing due to the increasing population and the rising number of senior citizens who require dedicated attenders to aid them for their daily routine.


Basically, you would need to concentrate on the equipments, hiring professionals, rent a place for office set-up. It is now time to decide the cash-flow, if you are going to partner with someone or take up a loan etc.,


Geography :


Before establishing, let us analyse the trends and patterns of people during the past and about each medical service that has been prominent in different areas. Basically, we are understanding the different needs of different people and mapping it with the resources available with us. We can then decide which geographies to provide our services to. Ideally you can set up the office location central to these geographies.


Staffing :


The most essential and crucial part is in hiring the most suitable fit for your organisation. As, the growth of any Home Health industry completely depends upon the quality of care provided and hence it becomes your biggest responsibility to hire highly qualified professionals and thoroughly conduct background checks. This in turn will improve the service quality, reduce thefts, increase trust among your patients.  In other words, they represent your organisation and choosing the best is important as it reflects the name of the organisation.


Another option would be to, have tie-ups with other organisations who are specialized in certain services and pull employees on contract basis. Again, we will have to make sure that it is a reputed organisation.


Marketing :


Now that we have covered our basics and ground work, we now need to expose ourselves to the market. Devise new marketing strategies and make yourselves visible to the people.


Primarily, you can set up a website and use it extensively to lay down all the services provided by you. “Trust” is a key factor that attracts your clients, thus find ways to instill trust among your patients. Additionally you have give out advertisements on social media such as Facebook, join forums and groups associated with your industry, post useful information constantly.


Most of your trusted clients come in referrals, so “word of mouth” is very important. What your patients feel about your services is important as they go on to suggest people they know to contact you only if they have had a satisfying experience.


Create a brand of your own and stand out from the crowd. Finding ways to capture that special place in the market is the key to withstanding in this competition in the long run. And most of this comes from the quality of care that is provided.


Get exposed to the outer world. Attend trade fairs, conferences and events where you get an opportunity to meet Physicians, Equipment vendors, Nurses and other owners of businesses. Networking is important as is in most business.



Visit us at CaringElders


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When all your Health Records and Updates are just a click away

7 November 2018 Leave a comment Blogs

Health records and updates on your finger tips.


Ask How ? Let’s sort it.


Is it not very convenient for all of us to have things delivered which only requires a click/touch on our smart phones? When food, groceries, clothing etc., can all be delivered this way, then why wait or visit a clinic to get our hands on our very own medical records.


Yes, the seemingly increasing technology has brought to our door-steps our very own health data and updates in the form of Electronic Health Records. For children who are living abroad and want to keep tabs on their parents’ health condition, pay their medical bills, keep track of the doctors and caretakers visiting them, know about the different care that has been given to them in their absence, there needs to be a system through which they can easily monitor.


Electronic health records



This is where an exclusive portal comes into play through which all such data can easily be administered. By logging into this “patient portal” , it is not only the responsible party(son/daughter in most cases for the elderly; spouse in some cases) that gets to view the data but the patients themselves can keep track of their health data.






Home Healthcare has gained so much momentum in that, people have realized the cost effectiveness of treating oneself from being at home for most procedures since it cuts down the additional costs spent over hospital room,bed charges etc.,


Now, this portal can benefit Home Healthcare agencies in numerous ways. There is reduced number of queries over phone regarding their appointments, upcoming schedules, bills, medications etc., All the data are made visible through the portal, which can also be installed and used on the Android mobile phones. Additionally, the details of the Doctor/Nurse attending the patient for the day and their time of arrival can be intimated to the patient by triggering an SMS and E-mail.


Hold on, even if all essential data are made available, do all of us know how to administer certain simple procedures or medications by ourselves without taking an other person’s help. No, we do not want to depend on people all the time. Educational videos can also be included by the Home Healthcare Provider to help their patients.


Bills/invoices are generated with ease based on the different treatments availed and billed to each patient. An SMS/E-mail is triggered even at this point and sometimes a few days prior to the bill date so that the patients have an heads-up about their medical bill approaching.


All our day-to-day activities are made much simpler with just a few clicks. This in turn reduces the burden for the Care provider as well.


Caring Elders Technology Pvt. Ltd. provides a Patient Portal through its SaaS product paving way towards making things at both ends easier, in turn simplifying the  Home Healthcare operations.


Call us today for a free demo. Visit us at

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Successful Home Health Care Provider

10 October 2018 Leave a comment Blogs

To be a Successful Home Health Care Provider in the market is easy considering you take into account the following points. One of the major issues faced by Home Care Providers is managing schedules of available staff members. To err is human but unfortunately in this business world, a small mistake can cost too much from a financial standpoint. To be a successful Home Health Care provider, it might cost more – time, money or even worse it may inconvenience your patients.


How to be a successful Home Health care provider




Scheduling the caregiver to patient requires huge effort as there are various aspects which needs to be considered. These aspects include – monitoring resource availability, preferred timings of patients, patient’s choice of resource, care location of the patient, the service that needs to be provided. The process of manually scheduling is extremely strenuous in this scenario. A software helps you manage this hassle and become a successful home health care.




Some changes are inevitable and needs a change of schedule due to unforeseen situations either from the patient or the caregiver’s side. Patients commonly face the problem of caregiver not being punctual. Some clients are on a strict schedule, and having a caregiver show up late means they could be left unattended. Thus, caregiver tracking becomes an important issue.




Providing quality service to the patients is the most crucial part of a successful Home Health Care agency and this can be ensured by effective operational management. Allocating the available caretakers to the needful patients is not going to be enough as patient experience and comfort needs to be given priority. A software solution in place not only ensures all this being followed but also takes care of the patient’s delight. Apart from reducing the workforce,a software also ensures patient retention and increased business.


Running a successful Home Health Care means a great deal and implementing process to move forward to be more organized and efficient is vital. Talk to us for handling even the most complex scheduling problems faced by Home Healthcare agencies.


Caring Elders Technology Private Ltd – a pioneer in launching SaaS ( Software as a Service) solution to Home Healthcare Providers in India, tailored to Home Healthcare Providers in India.




Prabhakaran Natraj | +91 97908 32424

Manager – Sales & Marketing


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